BROOKLYN BAR CONVENT 2019
WITH THINK TANK PRODUCTION AND SCOTT HOVE
For BCB 2019, producers Think Tank Productions and artist Scott Hove present an addition to Mezcal El Silencio's compelling shipping container bar activation and marketing narrative deeply rooted in legend and mythology. Having already stolen the fire from the gods last year, 2019 brings an era of black magic to Bar Convent Brooklyn, and Hove has designed an environment to capture an ancient moment trapped in modern times.
Think Tank Gallery and Productions and Mezcal El Silencio have put together a wide variety of activations and art installations in recent years.
They include many inspiring moments: molotov cocktail vending machines inviting passersby on Melrose Ave. to steal the fire; cocktails forged from neon-bending flame with female, Mexican-American, steel and neon artist Ginger Q; a massive and decadent wall piece for the new Silencio headquarters design by sculptor Scott Hove. Tying into Hove's taste for design and creative direction, this project serves as a more direct collaboration opportunity between producer and brand message.
See recent examples of prior Think Tank collaborations below.
BCB 2019 NARRATIVE
With a mood of black magic sewn throughout the experience, artist Scott Hove has designed an environment that maximizes the limited opportunity of the BCB 2019 show floor to capture a fleeting moment of something mythological and supernatural. Feeling as one would while approaching the foliage-rich porch of an ayahuasca shaman deep in the heart of Brooklyn, at the beginning of a long night of soul-challenging exploration, Hove and Think Tank Productions present an onboarding experience to Silencio's bar installation that feels at once modern and ancient.
A few key elements and a textured overall design and controlled lighting create a scene where a moment of celestial proportions has been trapped and (nearly) preserved through hundreds of generations. An altar to some as-yet-unknown but strangely familiar deity serves as the centerpiece of a secret worship hall. Two kneeling benches seem overtly rugged and somehow sexy, and accent elements like shattered cages that emit moody lighting and black and silver overgrowth imply an ancient violence that permeates the space. Everything is dark with punk-rock accents scattered about, and a deeper exploration tells the story of a group of Mezcaleros who came to this place many ages ago to cage-fight their Alebrije, mythical creatures that now double as deities in local modern legend.
This place was recently discovered, having been maintained in some mysterious way, and many speculate as to where the escaped Alebrije have gone. Guests are invited to be among the select few to explore this place and then experience the black magic that remains in it by participating in a ceremonious mezcal tasting.
Scroll down to view proposed installation elements and descriptions, alongside sketches or mood board images.
TITLE: WALL AND CEILING TEXTURE
Wall and ceiling overhang texture sets a dark mood and captures shadows and subtle highlights. Using 3D flowers will create a sexy and dark jungle vibe, and pull guests away from a bright convention floor into ancient, impossibly preserved ruins of religious significance. A shaded ceiling and theatrical lighting emphasizes mythical undertones to the greatest possible degree in the loud and bright convention space.
TITLE: INFINITY MIRROR ALTAR
The centerpiece wall altar, modeled roughly after Asian ancestral altars, uses zig-zag cut glossy surfaces, lined with silver studs, as the spiritual center of the installation and also the mythic center of the Silencio brand. It's middle contains a shrine with a focal point that provides the greatest clue of the legends contained within this space.
Mirror placement in the corners and along sides of the back altar create a mysterious sense of illusory depth. Perception is bent as viewers attempt to understand a familiar but never-before-seen creature floating in a confined space that seems to stretch deep past the far reaches of our plane of existence.
TITLE: DUAL KNEELERS
Two matching, gloss-black traditional kneelers, patterned with silver studs, are reminiscent of catholic tradition but with a hard rock edge. They are focused toward the altar, existing through time as central moments of some longtime ceremony, but upkept to reflect modern times by... someone.
TITLE: ALEBRIJE CAGE CHANDELIERS
Overhanging bamboo rooster cages, suggesting a competitive and social gathering of the Alebrije and their handlers, float above viewers heads. They emit moody light that spreads a pattern across the space that has a geometric patterns which feels embedded in our very DNA. They are torn apart on one side, seemingly ripped apart by claw and tooth as some impossible-to-contain creature has escaped into time itself.
TITLE: ALEBRIJE SCULPTURES
Black jaws with silver teeth are integrated into a handful Alebrije sculptures, which look oddly organic and real, as though they may move at any moment despite the fact that they have been installed in this altar room for untold centuries. Their shapes and colors are patterns that are impossible in nature, but they feel like living creatures.
TITLE: NEON ALEBRIJE & IVY WALL
Aimed at the convention floor, a nearly four foot tall Alebrije symbol glows on a wall of black ivy, feathers, and flowers intertwined into a massive black web. White neon light bounces off of these textures, while the image itself seems to float above the organic background, beckoning convention guests to explore the black magic within.
TITLE: WHEATEPASTE TEXTURES
Various textured surfaces throughout this legendary place show traces of modern upkeep. Patterned wheatpaste posters placed and torn during various visits by temple-goers of a contemporary era seem almost Street Art in their application. The feel of these walls in this place implies that its mythological tradition is upheld and respected by every generation of young people, including those of 2019, when the latest group of explorers is invited to witness these mythical findings for one week at Brooklyn Bar Convent. Afterward, this temple will once again be sealed until it opens to the curious amongst us in another distant era.